I am Natalie, the creator of Oliver + Alexander.
As well as Annabelle, who is five, I also have beautiful twin boys, Oliver and Alexander, who are under six months, and I am married to my lovely husband, Steve. Life is never dull!⠀
After the birth of my twins, I suffered terribly with severe postnatal depression and ended up in hospital after a breakdown. On the road to recovery, I decided that I wanted to turn a negative into a positive, and turn my passion for clothing into a business, while also raising money for charity.
I studied Fashion at University, but was put off getting into the industry because of its rather ruthless attitude. However, after the success of my Baby Led Weaning app business, I’ve now got the confidence to delve back into fashion and enjoy it as not just a hobby but as a business too.
My clothing line includes a blend of fabrics which I have spent many hours sourcing, or custom-designed fabrics which have been explicitly printed for Oliver and Alexander.
We don’t follow trends here. Our core values are happiness, creativity and kindness. We love creating beautiful garments that children can comfortably play in, be inspired by, and that makes them smile.
Our clothing is designed in the U.K., and most of the pieces are handmade by my seamstress in Dorset who has been working in the industry for over ten years.
As well as my own Oliver + Alexander products, I have also hand-selected some very talented small businesses to feature on the site. I hope to expand this collection as I discover shops that inspire me and help to further support other women in business.
Thank you for supporting us!
Lots of Love
There is no way of knowing where we will be five years from now. What we do know is that we will keep working hard and following our dream of running a small successful business.
“I will not go where the path may lead. I will go where there is no path, and I will leave a trail.”
We want to thank all our loyal customers. We wouldn’t be where we are today if it wasn’t for you.
Don’t be a stranger!